For Non-Tech Teams · AI Roles

Send us your JD.
We build the challenge.
You hire someone who actually knows AI.

CVs lie. Interviews guess. PROOF converts your job description into a real AI work challenge — scored against a public rubric — so you shortlist people who can do the job, not just talk about it.

Submit a JD →See how it works ↓
48hChallenge live
6AI function tracks
200→1000AIQ score range
0Fakeable submissions
1
The Process

From JD to verified hire in four steps

↓
01
📄

You send us the JD

Paste or upload any job description — Marketing Manager, Sales Lead, HR Head, Finance Analyst. Any non-tech role where AI fluency matters.
5 minutes
↓
02
⚙️

We build a live challenge

Our team converts your JD into a real 48-hour AI work challenge specific to the role — graded on the public AIQ rubric. No generic tests.
24h turnaround
03
📊

Candidates are scored & verified

Every submission gets a 6-point quality check, process-trail analysis, and a 90-second verification call. No AI ghostwriting unchallenged.
Anti-fake layer
Your JD says

"AI-savvy Marketing Manager"

  • —Experience with AI tools preferred
  • —Must be comfortable with data
  • —Ability to work with automation

Unverifiable. Any candidate can claim this.

PROOF challenge becomes

Real 48-Hour AI Work Task

  • ✓Build a campaign brief using AI — show your prompt trail
  • ✓Identify which of 3 AI tools fits a given budget scenario
  • ✓Reflect on where AI failed you and what you did instead

Score: A 0.30 · J 0.25 · I 0.30 · R 0.15 (AIQ)

2
Live Example

What a PROOF challenge actually looks like

JD Input → Challenge OutputLive Brief · 48h Window
JD snippet

"We need a Sales Manager who can leverage AI to improve pipeline visibility and accelerate deal cycles. The ideal candidate understands modern AI tools and can coach the team to use them."

PROOF converts this to
Challenge brief

"You've just joined a 12-person B2B sales team. Your CRM shows 45 stalled deals. You have access to one AI tool of your choice. In 48 hours, produce: (1) a prioritised re-engagement list with AI-assisted rationale, (2) two outreach sequences showing how AI helped you write them differently, (3) a 200-word honest reflection on where the AI got it wrong."

FunctionSales & Revenue
Window48 hours
ScoringAJIR rubric · Public
VerificationProcess trail + voice call
3
Function Coverage

Six AI functions. Every non-tech role covered.

📣

Marketing & Growth

Content Manager · Brand Lead · Growth Analyst · CMO · Digital Manager

💰

Sales & Revenue

Sales Manager · Account Executive · BD Lead · RevOps · Partnership Head

👥

People & HR

HR Manager · Talent Lead · L&D Head · CHRO · Recruiter

⚖️

Finance & Operations

Finance Manager · COO · Procurement Lead · Strategy Analyst

📋

Legal & Compliance

Legal Counsel · Compliance Officer · Risk Manager · GC

🧭

Executive & Strategy

Chief of Staff · Strategy Lead · Transformation Head · C-Suite

Every score is an AIQ.

Candidates receive a verified score on the 200–1000 AIQ scale — a portable credential they own forever. You get the ranked shortlist. You compare against role benchmarks. You decide who to interview.

AIQ = 200 + 800 × (A⁰·³⁰ × J⁰·²⁵ × I⁰·³⁰ × R⁰·¹⁵)
A
Applied AI Capability
J
Human Judgment
I
Verified Impact
R
Responsible Deployment
4
Pricing

One hire. One challenge. Simple pricing.

Standard
AED 2,500per role

AI Challenge Hire

One JD converted to a verified AI work challenge. Open to the PROOF candidate pool. You receive a ranked shortlist with AIQ scores.

  • ✓Custom challenge built from your JD
  • ✓48-hour live brief window
  • ✓6-point quality scoring per submission
  • ✓Voice verification on all submissions
  • ✓Ranked shortlist with AIQ scores
  • ✓Public rubric — no black boxes
Get started →
Premium
AED 5,000per role

AI Challenge Hire +

Everything in Standard, plus a bespoke challenge co-designed with your team, sector benchmarking, and priority shortlisting.

  • ✓Co-designed challenge brief (1hr call)
  • ✓Sector & role benchmark comparison
  • ✓Priority 24h shortlist delivery
  • ✓Candidate profile deep-dives
  • ✓Interview question pack per candidate
  • ✓30-day outcome tracking
Submit JD — Premium →
5
Questions

Things HR teams usually ask us

Have a question that's not answered here? Get in touch with our team and we'll get back to you within one business day.

Submit a JD →
PROOF is built specifically for non-tech roles. The whole premise is that Marketing Managers, Sales Leads, and Finance Analysts now need to work alongside AI — and no one has a good way to test if they actually can. That's exactly what we fix.
Take-home tests can be faked. PROOF submissions require a process trail (the candidate shows their AI interactions, not just the output), plus a 90-second verification call. Fabrication gates cap scores rather than pass bad submissions through.
Every submission is scored on the public AJIR rubric: Applied AI Capability (30%), Human Judgment (25%), Verified Impact (30%), and Responsible Deployment (15%). The formula is public — candidates can see exactly how they'll be judged before they start.
There's a small candidate enrolment fee to maintain challenge integrity. Candidates receive a portable AIQ certificate they own permanently — regardless of whether they get the job. The score can be used for any future application on PROOF.
The challenge runs for 48 hours. After it closes, we process and verify all submissions — standard shortlists are delivered within 24–48h of challenge close. Premium clients get priority delivery.
You review the challenge brief before it goes live. We rebuild it if it doesn't fit. No charge until you've approved the brief. Premium clients get a co-design call before we even write the first draft.